Confused? I was too, until I saw a bunch of videos similar to this one:
For your own quality straightening iron, I suggest heading over to Folica.com.
You just missed their 15% off sale and their prices are in USD, but you can still enjoy significant savings over Canadian retail prices. Sad but true.
They have excellent CSR, and if you order a Sedu there is a limited time offer to receive a free Sedu Shortier Styler (Seen in this post - sort of. It's in the zebra bag and it's very travel-friendly!)