I thought it was a teeny-bopper series, but the trailer for the upcoming movie (just released in theatres) actually looks really good. This is a young adult vampire romance series, for those uninitiated.
I may need to read it. There's this huge phenomenon around it and it seems to have grown out of nothing. The first time I heard about Twilight was back in July, but I dismissed it then. Better late than never!
Side note: I was watching the interview with the stars in Toronto on Much and it was good to see the stars wearing earplugs. Too much screaming will end up damaging their hearing if they aren't too careful!